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TAG Heuer CEO Jean-Claude Biver addressed the strategy as one that "speaks to what defines a gentleman today: a combination of prestige, avant-garde and access to a connected world. I really enjoyed the first one just thought it got a. These two elite secret organizations must band together to defeat a common enemy. "The Kingsman program is part of TAG Heuer's strategy to connect with a millennial audience and to build its e-commerce business," the brand said in a statement. When their headquarters are destroyed and the world is held hostage, the Kingsman's journey leads them to the discovery of an allied spy organization in the US. In a first for the brand, the TAG Heuer Connected Kingsman Special Edition was launched globally on-line. The TAG Heuer Connected Kingsman Special Edition watches will come with two straps: one in traditional leather and another in orange velvet. In the film, Taron Egerton's character Gary "Eggsy" Unwin wears an orange velvet tuxedo jacket, which inspired TAG to create a strap in the same fashion. Despite the fact that the watches are modern mini-computers worn on the wrist, the case is accented with rose gold and an elegant leather strap, like a more traditional mechanical timepiece. The Kingsmen are well suited-and-booted right down to their connected timepieces. The watch's style fits in with the sartorial choices for the agents, and also performs well underwater and in fight scenes.
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